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The Nationwide Project : ウィキペディア英語版 | The Nationwide Project The ''Nationwide'' Project was an influential media audience research project conducted by the Centre for Contemporary Cultural Studies at the University of Birmingham, England, in the late 1970s and early 1980s. Its principal researchers were David Morley and Charlotte Brunsdon. ==Initial stage==
The Media Group at the CCCS selected the BBC television current affairs programme ''Nationwide'' to study the encoding/decoding model, a part of reception theory, developed by Stuart Hall. This study was concerned with "the programme's distinctive ideological themes and with the particular ways in which ''Nationwide'' addressed the viewer". This first part of the study was published by Brunsdon and Morley in 1978.
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「The Nationwide Project」の詳細全文を読む
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